Have you ever noticed how in crypto, a handful of projects seem to suck up all the attention and value, leaving the rest in the dust? That's the power law at work, and a recent tweet from Token Terminal perfectly illustrates it in the world of tokenized assets.

Token Terminal, a go-to platform for crypto fundamentals, shared this gem: "Power laws are everywhere. @Securitize has many different tokenized products deployed across many different chains. But BUIDL on @ethereum is still the company's biggest product, by a wide margin." (View the original tweet)

They're spot on. Power laws, for those new to the term, describe how a small number of items (like products or tokens) account for the majority of outcomes (like market share or AUM—assets under management). It's the 80/20 rule on steroids.

Look at the chart they posted—it's eye-opening. Securitize, a leader in real-world asset (RWA) tokenization, has products scattered across over 10 blockchains, including Ethereum, Polygon, Avalanche, and Solana. Yet, their BlackRock USD Institutional Digital Liquidity Fund (BUIDL) on Ethereum towers over everything else, boasting over $2.5 billion in tokenized AUM as of September 12, 2025. The next ones? Barely a blip on the radar.

Why does this matter for meme tokens? Well, the meme coin space is a power law playground. Think about it: out of thousands of meme tokens launched daily on platforms like Solana or Base, only a tiny fraction—like Dogecoin, Shiba Inu, or the occasional viral hit like PEPE—capture billions in market cap. The rest fade into obscurity, much like Securitize's lesser-known funds.

This dominance isn't random. For BUIDL, it's backed by heavyweights like BlackRock, offering yields on tokenized U.S. Treasuries with the security of Ethereum. In memes, success often hinges on community hype, clever marketing, and sometimes sheer luck— but the winners lock in liquidity and narrative early, creating a feedback loop that attracts more holders.

As blockchain practitioners, this tweet reminds us to focus on what drives disproportionate success. For meme creators: Build on proven chains like Ethereum for credibility, but don't ignore faster alternatives like Solana for viral potential. And always aim for that "killer app" feature—be it utility, humor, or yield—that sets you apart.

Token Terminal's data also hints at broader trends. With RWAs growing, meme tokens could evolve by incorporating real-world elements, like tokenized memes tied to NFTs or yield-bearing assets. Imagine a meme token that powers a community fund with BUIDL-like returns.

If you're diving into meme tokens, keep an eye on power law dynamics. Study winners, avoid the long tail of failures, and use tools like Token Terminal for real insights. What's your take—seen any meme tokens bucking the power law trend?

Stay tuned to Meme Insider for more breakdowns on crypto's wild side.