Looking into the Priceless (PRICELESS) token on BNB Chain? Here’s a concise, no-nonsense rundown of what it is, what we know on-chain, and how to approach it safely if you plan to trade.

Quick facts

• Network: BNB Smart Chain (BEP-20)
• Symbol: PRICELESS
• Contract: 0x7d03759e5b41e36899833cb2e008455d69a24444 (verify on BscScan)
• Deploy time: September 14, 2025 (18:48 GMT)
• Supply: 8,800,000,000 total, 8,800,000,000 circulating (reported parity)

What is Priceless?

Public descriptions conflict:

• One narrative positions Priceless as a decentralized payments network aiming to rebuild the traditional payment stack with programmable payments and a basket of fiat-pegged stablecoins stabilized by the PRICELESS reserve token. A claim also appears in some materials that “as of December 2020 the network transacted ~$299B for 2M+ users,” which cannot be independently verified for this specific BSC token and should be treated as unconfirmed marketing copy.
• Another description frames Priceless as a utility token powering a crypto information platform (think access to data, analytics, subscriptions, and contributor incentives).

There’s no solid, consistent documentation tying these narratives together for this exact contract. Until the team publishes clear, verifiable materials, consider utility claims as tentative.

Note: “Priceless” is also a term used by UMA for “priceless contracts” in oracle design—this is a separate concept and not evidence of any relationship to this token.

Market status

• Price/volume: Trackers currently show $0 price and $0 24h volume (as of September 14, 2025). This typically signals no active liquidity or negligible trading. If you plan to trade, first confirm there is a live liquidity pool and recent transactions.

Holder distribution (as of Sep 14, 2025)

• Top holder: ~86.48% (7,610,456,895 PRICELESS) at 0xcbc86ce5c8ba0e4505235afa290439ad812f5174
• Second holder: ~2.78% (244,955,335 PRICELESS) at 0xd531c706d1f7e2ec177d277cc18d6b0a75ecb52c

Why this matters: Very high concentration in a few wallets can be a red flag. It introduces outsized dump risk and governance/control concerns, especially if those wallets are not clearly identified (e.g., team, treasury, or a time-locked contract).

Security and audits

• Public audit status: “No data!” is reported by sources like TheBitTimes.
• Practical takeaway: Treat as unaudited unless the team supplies verifiable reports (from reputable firms). Be especially cautious of tokens with:
  • Anonymous teams
  • Vague or conflicting use-case descriptions
  • Extreme holder concentration
  • No liquidity lock or time-locked team allocations

How and where to trade

Before trading, verify you have the exact contract address: 0x7d03759e5b41e36899833cb2e008455d69a24444 (BSC).

Popular options on BSC:

• PancakeSwap (v2): pancakeswap.finance
• Aggregators and BSC DEXs (availability varies by pool/liquidity): 1inch, Biswap, ApeSwap, ParaSwap BSC, Mdex, BakerySwap, BSCStation Swap, Bscex, O3swap, CheeseSwap, Autofarm, Anyswap, Pionex

For discovery, tracking, and trading flows focused on meme and long-tail tokens, you can also use:

• GMGN.AI: https://gmgn.ai/bsc/token/fV1R5sZ5_0x7d03759e5b41e36899833cb2e008455d69a24444

Simple trading checklist:

1. Paste the contract into your chosen DEX/aggregator.
2. Confirm the token name/symbol and decimals match what you expect.
3. Inspect the pool: liquidity size, recent trades, price impact.
4. Start with a test buy; verify you can also sell (honeypot check).
5. Review taxes/slippage suggestions; high taxes are common in risky tokens.

Avoid name confusion: same name, different tokens

“Priceless” is a common label. Notable lookalikes:

• A Solana memecoin named “priceless” launched on May 7, 2025 (unrelated to this BSC token).
• An Ethereum ERC-20 “PRCLS” tied to an art project by Kevin Abosch and Ai Weiwei (different symbol, different purpose).

Always verify the chain (BSC) and the exact contract: 0x7d03759e5b41e36899833cb2e008455d69a24444.

DYOR: fast due diligence

• Contract checks: renounce status, owner privileges, trading limits, blacklist/whitelist functions.
• Liquidity: Is it added? How much? Is liquidity locked? For how long?
• Token taxes: Buy/sell fees; where do fees go?
• Holders: Are top wallets team/treasury/vesting addresses with time-locks?
• Communications: Official site, docs, socials, roadmap—do they exist and are they consistent with on-chain reality?
• Audit/KYC: Any verifiable audit reports or team verifications?

Bottom line

Priceless (PRICELESS) on BSC currently shows minimal public market activity, very high holder concentration, and no public audit data. Its stated purpose is inconsistent across sources, ranging from a payments network to an information-platform utility token. If you engage, do so carefully: verify the contract, confirm real liquidity, test small, and continuously monitor wallet distribution and trading taxes.