Meme Insider
In the fast-paced world of crypto, where hype can make or break a project, one tweet from @JassimCrypto is sparking conversations about what true product quality looks like. Posted on November 4, 2025, the tweet highlights how @prjx_hl, the team behind Project X—a decentralized exchange (DEX) on the Hyperliquid blockchain—is generating buzz organically, without relying on paid promotion tools like InfoFi leaderboards.
Here's the tweet in question:
the fact that @prjx_hl isn’t even pushing any infofi leaderboard stuff, yet people are constantly posting and writing threads about it... says a lot about how good the product is
some projects would have zero motion or mindshare without things like kaito and xeet
Accompanying the tweet is this fun illustration that perfectly captures the sentiment—rejecting paid incentives in favor of authentic engagement.
What Is Project X and Why the Hype?
Project X is a DEX built on Hyperliquid, an EVM-compatible blockchain known for its speed and efficiency. What sets it apart? Zero trading fees, seamless cross-chain trading, and a user-friendly interface that's drawing in traders and liquidity providers alike. According to recent data, Project X has amassed over $100 million in total value locked (TVL) and billions in trading volume within months of launch—all without heavy venture capital backing. Instead, the project funds its growth through DEX fees, as shared by team member @BOBBYBIGYIELD in a post about hitting $2 million in revenue.
But the real story here is the organic growth. Users are flocking to it for features like point farming through swaps and liquidity provision, and integrations with other protocols. As one community member noted in a recent thread, retention rates are impressive, with thousands of active traders sticking around week after week.
Decoding InfoFi and the Paid Promotion Game
If you're new to the term, InfoFi—short for Information Finance—is a crypto trend where platforms reward content creators for generating buzz around projects. Think Kaito AI, which uses AI to track and rank "yappers" (active posters) on leaderboards. Projects can sponsor these boards, essentially paying for threads, posts, and discussions to boost visibility. It's like influencer marketing on steroids, but tied to real rewards like airdrops or tokens.
Xeet, on the other hand, is just slang for an X (formerly Twitter) post. The tweet points out that many projects depend on these tools for any traction, but Project X? It's thriving on genuine user love. Even the project's growth lead, @Lamboland_, chimed in on the thread, calling InfoFi "-EV" (negative expected value) and advocating for organic creator support instead.
Lessons for Meme Token Projects
Meme tokens, by nature, live and die by community hype. We've seen countless dog-themed or frog-inspired coins pump on paid shills, only to dump when the artificial buzz fades. Project X's story is a reminder that building a solid product can lead to sustainable growth. For meme token creators:
Focus on Utility First: Even if your token starts as a joke, add real features—like integrations with DEXes or reward systems—to keep users engaged.
Build Organic Communities: Encourage genuine discussions rather than buying threads. High retention, as seen with Project X's 93,000+ unique traders, comes from value, not payouts.
Avoid the Paid Trap: As one reply put it, "a paid review isn't even a review." True mindshare comes from users who believe in the project, not those chasing leaderboards.
In a space flooded with quick pumps, Project X shows that quality wins. If you're diving into meme tokens or DeFi, check out prjx.com and see the organic magic for yourself. What's your take—organic hype or paid leaderboards? Drop your thoughts in the comments!
