In the fast-paced world of crypto, it's easy to get stuck in our own echo chambers on platforms like X (formerly Twitter). That's why it's refreshing when someone like @S4mmyEth steps out and shares insights from Reddit, giving us a glimpse into how the wider world views our space. Recently, they highlighted a bullish post on GameSquare Holdings (NASDAQ: GAME), a company blending gaming, esports, and now crypto elements. The post points out two key things: Rekt Drinks pushing into mainstream territory and the ongoing skepticism around high-value NFTs from the 2021 boom.

Let's break this down. GameSquare is a digital media and entertainment firm that's been making waves in the gaming industry. They own big names like FaZe Clan and have been aggressively expanding. According to the Reddit analysis from r/RobinHoodPennyStocks, GameSquare's recent moves suggest profitability is on the horizon. They announced the acquisition of Click Management, an Australian gaming talent agency, which is expected to add about $14.5 million in annualized pro-forma revenue starting in the second half of 2025.

But here's where it gets interesting for us in the meme token and crypto crowd. GameSquare inked a record $2 million monthly agency partnership with Rekt Brand Inc., the folks behind Rekt Drinks. If you're not familiar, "rekt" is crypto slang for getting wrecked—usually meaning big losses in trades. Rekt Brands has turned that into a brand, complete with $REKT, a meme token on Ethereum with a massive supply and community-driven vibes. The token's price fluctuates like any good meme coin, but the real play here is the physical product: Rekt Drinks, flavored sparkling beverages that tie into the crypto culture.

This partnership means GameSquare is helping push Rekt Drinks into broader markets—think retail shelves and mainstream ads. It's a classic example of crypto memes crossing over into real-world consumer goods, similar to how Dogecoin inspired merch or how Bored Ape Yacht Club holders get exclusive perks. For blockchain practitioners, this shows how meme tokens can evolve beyond speculation into tangible businesses, boosting adoption and creating new revenue streams.

Shifting to the second point: the 2021 PTSD. The Reddit post notes that even with GameSquare's strong fundamentals—a market cap around $72.56 million and virtually no debt—traditional investors are quick to discount their NFT holdings. Specifically, they reference writing off the value of NFTs to zero, even iconic ones like the Cowboy Ape CryptoPunk that GameSquare acquired earlier this year.

For context, GameSquare bought CryptoPunk #5577, a rare "Cowboy Ape" from the legendary CryptoPunks collection, for $5.15 million in preferred stock. CryptoPunks are among the OG NFTs, launched in 2017 as 10,000 unique pixel art characters on Ethereum. Only 24 have the "Ape" trait, making this one a grail item. But to "normies" (non-crypto folks), NFTs still scream "overhyped JPEGs" after the 2021-2022 crash, where values plummeted from peaks.

GameSquare isn't stopping at NFTs. They've built a hefty Ethereum treasury, holding over 15,000 ETH as of recent updates. They're even generating onchain yields through strategies with partners like Dialectic and using proceeds for stock buybacks. This positions them as a hybrid TradFi-Crypto company, where ETH holdings add enterprise value that's often ignored in conservative valuations.

The Reddit analyst crunches the numbers: even zeroing out NFTs and adding back some debt reductions, the stock trades below a conservative book value of $74.6 million. Add in the core business growth and ETH yields, and it looks undervalued. This mismatch highlights a big opportunity—while traditional finance sleeps on crypto assets, those in the know can spot the alpha.

At Meme Insider, we're all about decoding these intersections. Rekt Drinks' mainstream push via GameSquare could pump visibility for $REKT and similar meme tokens. Meanwhile, the NFT skepticism reminds us that adoption is a marathon, not a sprint. If you're holding blue-chip NFTs or betting on meme coins with real utility, stories like this validate the long game.

For more on GameSquare's crypto strategies, check out their investor page. And if you're curious about $REKT, head to CoinMarketCap for the latest charts. Stay tuned for more updates on how memes are reshaping blockchain and beyond.