In a recent episode of The Rollup, Shiv Shankar, the CEO of Boundless Network, shared his vision for the future of the platform. The discussion, which took place on August 8, 2025, provided a deep dive into the company's strategy for ramping up demand and achieving product-market fit in the competitive blockchain landscape.

The Vision for Boundless Network

Shiv Shankar emphasized the importance of increasing demand as a key focus for Boundless Network. "For us, it's about ramping up more and more demand. We want to prove other chains as well," he stated. This approach highlights the company's ambition to not only solidify its position within the current market but also to expand its influence across multiple blockchain ecosystems.

The conversation also touched on the concept of product-market fit, a critical milestone for any startup. Shankar explained, "Product market fit is the first step. The next step is segmented. You want to see who are the people demanding all these proofs? Why are they coming here?" This segmented approach aims to identify and understand the specific needs and motivations of different user groups, ensuring that Boundless Network's solutions are tailored to meet those demands effectively.

Understanding Product-Market Fit in Blockchain

For those new to the term, product-market fit refers to the degree to which a product satisfies a strong market demand. In the context of blockchain, achieving this fit can be particularly challenging due to the technology's complexity and the diverse range of applications it supports. Shankar's strategy involves a meticulous process of market segmentation, which helps in pinpointing the exact user base that will benefit most from Boundless Network's offerings.

The Role of ZK Protocols

Boundless Network is known for its work with ZK (Zero-Knowledge) protocols, which are crucial for enhancing privacy and security in blockchain transactions. These protocols allow one party to prove to another that a statement is true without revealing any additional information. Shankar's comments suggest that the company is looking to leverage these protocols to meet the growing demand for secure and efficient blockchain solutions.

Implications for the Blockchain Community

Shiv Shankar's insights are particularly relevant for blockchain practitioners and enthusiasts. By focusing on demand ramp-up and market segmentation, Boundless Network is positioning itself as a key player in the evolution of blockchain technology. This approach not only benefits the company but also contributes to the broader ecosystem by fostering innovation and addressing real-world challenges.

For those interested in the technical aspects, Boundless Network's GitHub repository offers a wealth of information on their ongoing developments and contributions to the ZK protocol space.

Conclusion

Shiv Shankar's discussion on The Rollup provides a glimpse into the strategic direction of Boundless Network. By prioritizing demand ramp-up and product-market fit, the company is set to make significant strides in the blockchain industry. As the landscape continues to evolve, Shankar's vision for a segmented, demand-driven approach could very well shape the future of how blockchain technologies are adopted and utilized.