Hey there, meme and crypto enthusiasts! If you’ve been scrolling through X lately, you might’ve stumbled upon an intriguing take from saint levan (@kosianyaegbuna) about the future of short-form video and how cryptocurrency could change the game for creators. Posted on July 7, 2025, this thread dives into why short-form video is the last frontier for internet virality and how crypto can help creators capture the value they deserve. Let’s break it down!

Why Short-Form Video is King

Short-form videos—think TikTok, Reels, or YouTube Shorts—have become the go-to format for grabbing attention online. Saint Levan argues that this format is "optimized to the fullest," with attention engines running at max capacity. Data backs this up: according to Firework, 47% of marketers say short-form videos are more likely to go viral, and by 2024, 90% of internet traffic was projected to come from this content type. With 5G speeding things up and interactive features like clickable links or polls, it’s no wonder viewers are hooked!

But here’s the catch: while platforms thrive on this virality, creators often get left with crumbs. Big players like Instagram or TikTok take the lion’s share of the revenue, leaving creators to chase brand deals or ad revenue that barely covers the coffee they sipped while editing. Sound familiar? It’s a broken system, and saint levan isn’t wrong to call it out.

The Value Capture Problem

So, what’s missing? Value capture. This is the process of ensuring creators get paid fairly for their work, directly from their audience, without middlemen skimming the top. Right now, platforms act as gatekeepers, taking a hefty cut before anything trickles down to the creator. Saint Levan points out that this model is unsustainable, especially as the creator economy—projected to be worth billions—grows.

Enter crypto. Blockchain technology offers a solution by enabling direct payments from fans to creators. Think of it like a tip jar, but powered by smart contracts that ensure transparency and speed. Platforms like Medium have already highlighted how blockchain lets creators set paywalls or subscriptions, cutting out the middleman. It’s a game-changer for anyone who’s ever felt underpaid for their viral hit!

Reelsonzora: Solving the Puzzle

Saint Levan’s project, reelsonzora, is betting big on this idea. The focus? Leveraging existing short-form video distribution (the "solved" part) and building a layer for direct value capture using crypto. No need to reinvent the wheel—just add a blockchain twist. This approach aligns with trends in the crypto space, where tokens are designed to capture value, as seen in gaming or DeFi projects on Liquifi Finance.

Imagine a world where your favorite meme creator gets paid in crypto tokens every time you watch or share their video. No ads, no delays—just instant rewards. That’s the vision, and it’s already gaining traction. The thread’s call to "follow @reelsonzora for updates" suggests more exciting developments are on the way!

What This Means for Meme Tokens and Creators

At Meme Insider, we’re all about tracking the latest in meme tokens and blockchain tech. This thread ties directly into our mission: helping blockchain practitioners understand how tools like crypto can empower creators. Meme tokens, often quirky and community-driven, could play a role here—think of them as fan tokens for your favorite content creators! As the creator economy evolves, projects like reelsonzora might inspire new meme-based ecosystems where value flows straight to the source.

Final Thoughts

Short-form video’s virality is a proven phenomenon, but the current monetization model? Not so much. Crypto offers a promising fix by enabling direct value capture, and initiatives like reelsonzora are leading the charge. Whether you’re a creator, a fan, or a blockchain newbie, this is a trend worth watching. Got thoughts? Drop them in the comments or follow reelsonzora for the latest!