The world of cryptocurrency is buzzing, and one blockchain platform, Solana, is making waves with its clever use of social media. On August 11, 2025, Akshay BD, a key figure behind the @solana handle, shared an insightful thread on X that dives into the platform’s social media evolution. This shift from a low-volume, curated approach to a high-frequency, organic strategy has paid off big time—let’s break it down!
The Big Shift in Strategy
Two years ago, Solana’s social media game was all about quality over quantity. But in 2025, they flipped the script. The team decided to post more often—way more often. According to Akshay, posts per month jumped from about 15 in 2023 to a whopping 120 in 2025, an 800% increase! This wasn’t just random spam, though. The goal was to showcase the vibrant Solana ecosystem, connect with the community, and boost organic reach without spending a dime on ads.
This high-frequency approach is a bold move. More posts mean more chances to engage followers, but it also risks some “airballs”—those occasional flops we all see online. Akshay compares it to investing: you win by playing the long game, even if some individual posts don’t hit the mark. It’s a refreshing take compared to the “corporate slop” of overly controlled marketing, where creativity often gets stifled.
Impressive Growth Numbers
The results speak for themselves. Solana’s follower count soared by 1 million in the past year, a testament to the power of this new strategy. Weekly views also skyrocketed, up 250% from 1.95 million in 2023 to 6.8 million in 2025. And the best part? Zero paid ads. This organic growth shows how a community-driven approach can outshine traditional marketing tactics.
The included meme (check it out above!) adds a fun twist, with its “Kill them with kindness” vibe turning into a playful nod to the strategy’s success. It’s clear the team isn’t afraid to lean into humor, which resonates with the crypto crowd.
The Community as the Immune System
What happens when a post misses the mark? The Solana community steps in. Akshay highlights how this engaged group acts like an “immune system,” quickly calling out missteps and steering the conversation back on track. It’s a beautiful example of how a strong blockchain community can self-regulate and grow together. Founders, investors, and ecosystem members are the real MVPs here, driving the narrative more effectively than any ad campaign could.
This dynamic is key in the DeFi and NFT spaces, where Solana shines. With a Total Value Locked (TVL) of $13 billion in 2025, the platform’s ecosystem is thriving, and the community’s input helps shape its future.
Lessons for Meme Tokens and Beyond
For those in the meme token world—like the readers of Meme Insider—this strategy offers valuable insights. High-frequency posting with a focus on authenticity can build a loyal following, especially if you let the community take the lead. Tools like StepFinance mentioned in the thread show how engagement drives real-world use cases, a lesson meme token projects can adapt.
So, what’s the takeaway? Take risks, post often, and trust your community. Solana’s 2025 success story proves that in the wild world of crypto, a bold social media strategy can pay off—big time. What do you think—will other projects follow suit?