Hey there, fellow crypto enthusiasts! If you've been scrolling through X (formerly Twitter) lately, you might have stumbled upon a post from @lostin that's got the Solana community buzzing. They're talking about how proprietary Automated Market Makers (AMMs) are shaking up Solana's market structure, with names like SolFi, ZeroFi, HumdiFi, and GoonFi popping up left and right. It's like Solana can't get enough of these "Fi" platforms! The post points to a detailed breakdown on the Helius blog, and trust me, it's worth a read. But if you're short on time, let's break it down here in a way that's easy to digest, especially if you're into memecoins and blockchain tech.

What Are Proprietary AMMs Anyway?

First things first, let's clarify what we're dealing with. Traditional AMMs, like those on Uniswap or Raydium, use simple math formulas to provide liquidity—think constant product models or concentrated liquidity pools where anyone can jump in and add funds. Proprietary AMMs, on the other hand, are a whole new beast. These are blockchain-native setups where market-making strategies are baked right into the Solana programs. No more relying on off-chain bots or slow executions; everything happens on-chain, lightning-fast.

Why does this matter? Well, it eliminates latency issues that plague traditional trading. These AMMs offer super-competitive pricing by constantly adjusting quotes based on real-time data from oracles (think price feeds). They're run by savvy crypto-native firms, often anonymously, and they don't even have public interfaces—you trade through aggregators like Jupiter. This setup is perfect for Solana's high-speed, low-cost environment, where retail traders (that's you and me) dominate, and memecoin frenzy is always around the corner.

The Rise of These "Fi" Platforms on Solana

The Helius blog highlights how these proprietary AMMs have exploded in popularity. We're talking daily trading volumes over $1 billion, and they've captured more than 60% of swaps on major pairs like SOL/USDC. That's huge! Here's a quick rundown of some key players mentioned:

• Lifinity: The OG, launched back in January 2022. It's got a public front-end and even its own token, LFNTY. About half its volume comes from aggregators.

• SolFi: Powered by Ellipsis Labs, this one evolved from the Phoenix order book and launched in November 2024. It's climbed the ranks fast, grabbing significant market share.

• Obric: A multi-chain player that hit Solana via Jupiter in October 2024. Keep an eye on their X handle @poor_obric for updates.

• Tessera V: Run by big-name market maker Wintermute, integrated into Jupiter in June 2025.

• HumidiFi, GoonFi, and ZeroFi: These anonymous gems launched around mid-2025 (ZeroFi in January, the others in June). HumidiFi, in particular, surged to nearly 50% market share at one point.

These platforms aren't just hype—they're delivering real results. For instance, on July 5, 2025, proprietary AMMs handled a whopping 86% of SOL/USDC trades. And with Jupiter routing most of the flow (over 40% of all Solana DEX volume), these AMMs get prime access to clean, retail-driven trades.

How Do They Work Under the Hood?

If you're tech-curious, here's the simplified scoop. Proprietary AMMs use custom Solana programs to execute trades on-chain. They rely on lightweight oracle updates—super cheap at around 143 compute units (CUs) per refresh, compared to 150,000 for a full swap. This means they can update prices frequently without breaking the bank, often using tools like the Jito auction to avoid toxic flow.

Their secret sauce? Concentrated liquidity around oracle prices, dynamic parameter adjustments (like Obric does), and program-controlled vaults for inventory management. While they shine on liquid pairs like SOL/USDC, they're expanding into volatile assets, including JUP and even memecoins. Imagine tighter spreads and better prices for your next memecoin pump— that's the promise here.

Why This Matters for Memecoin Traders

At Meme Insider, we're all about memecoins, right? Well, this revolution ties right in. Solana's ecosystem is memecoin heaven, with its fast transactions and low fees fueling viral launches. Proprietary AMMs are bifurcating the market: passive public DEXs like Orca for everyday liquidity, and these active, proprietary ones for high-efficiency trading. As they branch into memecoins, expect smoother trades, less slippage, and more opportunities to ride those moonshots.

But it's not all sunshine—Jupiter's dominance raises questions about centralization. Still, this is organic innovation at its best, born from Solana's unique design and competitive developer scene.

Wrapping It Up

The tweet from @lostin nails it: Solana's got more "Fis" than it knows what to do with, but they're revolutionizing DeFi in ways TradFi could never dream. If you're building or trading on Solana, dive into the full Helius breakdown for the nitty-gritty data and charts. Stay tuned to Meme Insider for more insights on how these trends affect your favorite memetokens. What's your take—bullish on proprietary AMMs? Drop a comment below! 🚀