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Spend-to-Earn: The Next Big Narrative in Crypto Payments and Airdrops

Spend-to-Earn: The Next Big Narrative in Crypto Payments and Airdrops

Crypto is always evolving, and right now, one of the hottest trends bubbling up is "Spend-to-Earn." Imagine using your crypto to buy everyday stuff like groceries, but instead of just spending, you're actually earning rewards—maybe even tokens through airdrops. It's like turning your debit card into a mini farming tool for crypto gains. This narrative is gaining traction as more projects bridge the gap between blockchains and traditional finance (TradFi), making payments seamless, private, and compliant.

Let's break it down. Crypto cards are popping up everywhere, allowing you to spend your digital assets in the real world without the hassle of converting to fiat every time. But what's exciting is the infrastructure behind them. For instance, Payy is building an Ethereum Layer 2 (L2) zero-knowledge (zk) rollup. If you're new to this, an L2 is basically a scaling solution on top of Ethereum that makes transactions faster and cheaper, while zk rollups use cryptography to keep things private and secure. Payy's focus? Private and compliant payments, which could be a game-changer for mainstream adoption.

Then there's Holyheld with its Brrr Network, aiming to make money "programmable." That means you could set rules for how your funds are used—like automatic payments or conditional transfers—directly in the code. And Kast is gearing up to launch its own stablecoin, a cryptocurrency pegged to a stable asset like the US dollar to avoid volatility.

What ties these together? They're currently tokenless, meaning no native tokens yet, which often signals upcoming airdrops. Airdrops are free token distributions to early users or participants, a common way projects reward loyalty and bootstrap their ecosystems. Holyheld has already kicked off a $BRRR token sale through its app, though it's not tradable just yet. An airdrop for active users seems likely. Meanwhile, Payy and Kast are running points campaigns—think loyalty points that could convert to tokens later. The wild part? If these platforms take off, the rewards might exceed what you actually spend. Sounds too good to be true, but in crypto, stranger things have happened.

Airdrops are already rolling in from similar projects. Take Cypher HQ, which is dropping its $CYPR token soon for testnet participants. This is just the start, with more expected as the space heats up.

And speaking of timing, right as this trend is picking up, MetaMask announced its own stablecoin, MetaMask USD ($mUSD). As the leading self-custodial wallet—meaning you control your keys and assets—they're integrating this into their card for payments. It's a big move, positioning MetaMask at the forefront of everyday crypto use.

MetaMask USD stablecoin announcement

If you're looking to dip your toes in, here are some tokenless cards worth checking out (and maybe earning those points):

The Spend-to-Earn meta is all about making crypto practical while rewarding users. As these infrastructures connect blockchains to TradFi, expect more innovation, bigger airdrops, and perhaps even meme-worthy gains. Stay ahead by trying these out—who knows, your next coffee run could fund your next trade.

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