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Stablecoins' Shift from Risk to Execution: Lessons for Meme Token Creators

Stablecoins' Shift from Risk to Execution: Lessons for Meme Token Creators

A recent tweet from Token Terminal caught our eye here at Meme Insider, highlighting a fascinating shift in the stablecoin landscape. It quotes Ben O'Neill, who's building at Stablecoin, and draws a parallel between the early days of stablecoins and where we are now. For those in the meme token world, this evolution offers some key insights—after all, stablecoins are the stable rails that let us trade volatile memes without constant fiat conversions.

Let's break it down. Back in 2014, the big question was whether anyone would even use a stablecoin. Tether, one of the pioneers, was just launching with a beta platform promising the "future of money" on the Bitcoin blockchain. It was all about market risk—convincing people that pegged digital dollars could work.

Tether website screenshot from 2014 introducing the future of money

Fast forward to 2025, and the game has changed. Now, it's about execution risk: which issuers can outmaneuver the competition in a market flooded with demand? Incumbents like Tether and Circle are thriving, while new players scramble. Just look at J.P. Morgan issuing its USD deposit token on a public blockchain this November—traditional finance is diving in headfirst.

J.P. Morgan announcement of first USD deposit token on public blockchain in 2025

Ben O'Neill's quoted thread dives deeper into why building a stablecoin business is tough. He compares it to AI: explosive growth but razor-thin margins. He suggests plotting stablecoin companies on a graph based on margin potential (differentiated vs. commoditized) and revenue strategy (assets under management, or AUM, vs. volume).

Graph showing stablecoin business models: Differentiated vs Commoditized and AUM vs Volume

As stablecoin rails become commoditized—with everyone offering "issuance as a service"—teams need to differentiate. O'Neill lists ways to build higher margins:

  • Branding: Think Tether or Bridge—people pay more for trusted names.
  • Ecosystem: Leveraging existing players like Circle to unlock growth.
  • Compliance: Protecting users from risks, as Moonpay does.
  • Premium products: Unique features like virtual accounts or niche FX.
  • Product bundling: One-stop integrations that beat piecing together APIs.

This rings true for meme tokens too. Meme coins often start as fun, viral experiments, much like early stablecoins. But to last, they need execution: strong communities, real utility, or ties to broader ecosystems. If you're launching a meme token, ask yourself: What's your differentiation? Is it just hype, or do you have branding, compliance, or bundled features that set you apart?

The thread sparked replies, like Pruv Finance noting that other tokenized assets are entering this phase, and others pondering which issuers will win. It's a reminder that in crypto, market-risk eras favor bold startups (hello, 2021 meme boom), but execution-risk times reward those who build sustainably.

For meme enthusiasts, stablecoins aren't just boring pegs—they're the foundation for trading, liquidity pools, and DeFi plays involving your favorite dog or cat tokens. As stablecoins mature, expect easier on-ramps and more stable trading pairs, potentially fueling the next meme supercycle.

Check out the full thread on X for more details, and stay tuned to Meme Insider for updates on how these trends shape the meme token world.

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