Strategy, the rebranded powerhouse formerly known as MicroStrategy, just dropped another bombshell in the Bitcoin world. In their latest treasury update, they've scooped up a whopping 10,624 BTC for $962.7 million at an average price of $90,615 per coin. That's right—while many investors sit on the sidelines during market volatility, Strategy is doubling down, treating Bitcoin like the ultimate store of value.
This isn't just a casual buy; it's a calculated power move in their ongoing quest to build the world's largest corporate Bitcoin holdings. As of this acquisition, Strategy now controls 660,624 BTC, purchased over time for a total of approximately $60.58 billion at an average cost of $74,696 per Bitcoin. Imagine that: over half a million Bitcoins stacked in their vault, each one a digital gold bar securing their financial future.
But here's where it gets really exciting for blockchain enthusiasts and yield chasers alike. This strategic accumulation has propelled their Bitcoin holdings to a remarkable 24.7% year-to-date (YTD) yield. In simple terms, that's the return their BTC stash has generated compared to the initial investment—outpacing traditional assets and even some high-risk plays in the meme token space. It's a testament to the power of conviction in crypto: buy the dips, hold through the storms, and watch the gains compound.
For those new to the game, let's break it down. Bitcoin's price has been on a rollercoaster, but Strategy's approach—led by the unyielding Michael Saylor—relies on dollar-cost averaging (DCA). They invest consistently, regardless of short-term fluctuations, betting on BTC's long-term scarcity and adoption. This latest purchase happened between November 18 and December 8, 2025, right as the market tested support levels around $90K. Smart timing? You bet.
Why does this matter beyond the headlines? In the broader blockchain ecosystem, moves like this signal confidence to retail investors and institutions alike. It's not just about hoarding; it's about yield generation through appreciation. While meme tokens like DOGE or PEPE chase viral hype, Strategy's playbook shows how serious players are using Bitcoin as a treasury asset to hedge inflation and boost shareholder value. Their total holdings now represent about 3% of Bitcoin's entire circulating supply—talk about skin in the game.
Of course, not everyone's cheering from the rooftops. Critics point to the debt-fueled nature of these buys, with Strategy issuing convertible notes to fund the frenzy. Is it sustainable? Only time will tell. But with BTC's halving cycles and growing ETF inflows, the momentum feels unstoppable.
As we wrap this up, keep an eye on Strategy's next filing—they've hinted at more firepower in the tank. For meme insiders and crypto practitioners, this is a masterclass in blending traditional finance with blockchain innovation. What's your take? Are you stacking sats like Strategy, or riding the next meme wave? Drop your thoughts below.
Want to dive deeper into Bitcoin treasury strategies? Check out our knowledge base on corporate crypto adoption or explore top yield-generating assets in 2025.