Strategy's CEO, Phong Le, recently sat down with the True North podcast for a deep dive into the company's bold Bitcoin strategy. Posted on X by @MSTRTrueNorth, the thread highlights key moments from the hour-long conversation, touching on everything from reinventing capital markets to the cultural buzz around Strategy.

Bitcoin-Backed Credit: A Game-Changer for Capital Markets

Le kicks off by explaining how Bitcoin-backed credit could transform traditional finance. Preferred shares, or "prefs," are at the heart of this. These hybrid securities offer lower volatility than common stock while providing attractive yields—think 10.25% paid monthly on some offerings. For everyday investors, this means accessing Bitcoin's upside without the full rollercoaster ride.

He draws from a real-world chat: an older woman on a plane got curious about his Strategy sneakers (now fetching $2,000 on eBay) and ended up intrigued by prefs. It's not just millennials dipping in via Robinhood; retirees seeking stable income are eyeing these too. Le sees prefs scaling to capture 1% of the $30 trillion money market space, potentially hitting $300 billion.

Scaling Prefs and Building a Cultural Movement

The interview timestamps reveal Le's optimism about prefs growing fast. Robinhood's quick listing of Strategy's prefs—despite no prior experience with such products—shows demand from younger investors looking for savings alternatives to low-yield bank accounts.

But it's not all finance. Le notes Strategy's cultural pull, from orange iPhones nodding to Bitcoin's color to merch flying off shelves. This "strap Bitcoin to anything" mindset has turned the company into a movement, much like meme tokens rally communities around shared vibes and potential gains.

The Software Side and 2030 Vision

Don't forget Strategy's roots in business intelligence (BI) software. Le highlights their trailblazing history: inventing web-based analytics in 1998, mobile BI in 2008, and now AI-integrated tools. With Bitcoin providing a "visibility cloak," the team can innovate without quarterly earnings pressure.

By 2030, Le envisions a trillion-dollar Bitcoin business alongside a $20 billion software arm. Mosaic, their universal semantic layer, could power AI agents across enterprises, bridging data and business decisions seamlessly.

Bitcoin in Banks: The Next Big Unlock

Le's bold prediction? By 2026, major banks like JPMorgan or Wells Fargo will offer Bitcoin custody and yield services. This would make buying and holding Bitcoin as easy as transferring from your checking account, opening the floodgates for mass adoption. Legislation like the GENIUS Act could accelerate this, intersecting TradFi with crypto.

For Strategy, this means more non-dilutive ways to stack Bitcoin, boosting per-share yield and supporting the ecosystem of treasury companies.

Why Strategy Stands Out in the Crypto Landscape

In a world of volatile meme tokens, Strategy offers a more structured play on Bitcoin's growth. Le emphasizes understanding the fundamentals: a 35-year innovation track record, visionary leadership from Michael Saylor, and a team hungry to win. It's value investing meets digital assets—buy, hold, and let the dynamics play out.

Check out the full interview on YouTube for more insights. As Bitcoin edges toward mainstream banking, Strategy's approach could inspire meme-like fervor in corporate treasuries worldwide. Stay tuned for how this evolves!