The crypto world is buzzing with a bold prediction from Jesse Pollak, the mind behind Base, who recently dropped a thought-provoking tweet. On July 25, 2025, he claimed, "i don't think most people in crypto realize that the entire creator economy is starting to be replatformed onchain and it's happening on @base." This statement has sparked a flurry of reactions, and it’s worth diving into what this could mean for creators, crypto users, and the future of digital content.

What Does "Replatformed Onchain" Mean?

For those new to the jargon, "onchain" refers to activities or assets that are recorded directly on a blockchain—a decentralized digital ledger. Think of it like moving from a traditional website to a secure, transparent system where creators own their work and earnings fully. Pollak suggests that the creator economy—think YouTubers, artists, and influencers—is shifting from centralized platforms like YouTube or Instagram to blockchain-based solutions like Base.

This shift is powered by blockchain’s ability to give creators more control. According to a Medium article, blockchain makes assets and experiences portable across platforms, letting creators monetize their work without middlemen taking a cut. Base, an Ethereum Layer-2 solution, is at the forefront, offering a low-cost, secure environment for this transition.

The Buzz Around Base

Pollak’s tweet didn’t just sit there—it ignited a thread of excitement. Users like Carpenter of Web3 admitted to spending more time on the Base app than on X, hinting at its growing appeal. Others, like Fullmetal Autism, highlighted Base’s global reach, mentioning users from Patagonia to Svalbard. Even humorous jabs, like Dani’s comment about the userbase being "mostly Indians," were met with Pollak’s confident rebuttal and a cosmic image of a figure holding the Earth, symbolizing worldwide impact.

The thread also touched on practical perks. Base Printer pointed out the ease of stacking USDC, a stablecoin, on Base, while Tunnl teased upcoming features like Farcaster support. This suggests Base is evolving into more than just a blockchain—it’s becoming an "everything app" for social, payments, and trading, as outlined on base.org.

Why This Matters for the Creator Economy

The creator economy is massive, with millions relying on platforms that often keep the lion’s share of revenue. Blockchain changes that. With Base, creators can use tools like token rewards or subscriptions (seen on platforms like Lens), giving them direct income from fans. This aligns with web3’s promise of ownership and privacy, as noted in an Onchain.org article.

For crypto enthusiasts, this shift means more opportunities. As Base scales—processing transactions faster and cheaper than Ethereum—it could host a new wave of decentralized apps (dApps) and meme tokens, a hot topic at Meme Insider. Imagine meme coins tied to creators’ brands, traded onchain with ease!

What’s Next?

Pollak’s vision is ambitious, and the thread shows a community eager to see it unfold. Questions like “How does one get access?” from blocknoob and concerns about desktop use from 0xbury highlight the practical steps ahead. With Base’s integration of USDC and upcoming features, the platform is poised to redefine how creators and fans connect.

This is more than a trend—it’s a revolution in the making. Whether you’re a creator looking to break free or a crypto fan curious about the future, keep an eye on Base. The creator economy going onchain might just be the next big thing in blockchain. What do you think—ready to join the shift?