Hey there, meme coin enthusiasts and blockchain buffs! If you’ve been scrolling through X lately, you might have stumbled across a fascinating thread by Lily @lobstermindset that dives into the quirky world of Web2 companies dipping their toes into Web3. Posted on July 31, 2025, at 12:48 UTC, this thread sheds light on why some businesses choose specific blockchain networks—and spoiler alert: it’s all about who you know!

Why Networking Rules the Web3 Game

Lily’s post kicks off with a relatable scenario: chatting with Web2 folks (think traditional internet companies) who are launching products on Web3 platforms (the decentralized, blockchain-based future of the internet). When asked why they picked a particular blockchain—often one with hardly any users—the answers boiled down to two things: “We know someone there” or “They approached us.” It’s a classic case of networking trumping strategy, and it’s got the crypto community buzzing.

For those new to the scene, Web3 is all about decentralized apps and blockchain tech, like Ethereum, where power isn’t centralized in big corporations but spread across a network. Web2, on the other hand, is the internet we know today—dominated by giants like Google and Facebook that rely on our data. The shift from Web2 to Web3 is a hot topic, and Lily’s observation highlights a key driver: personal connections.

The Networking Edge in Blockchain Selection

So, why does networking matter so much? Imagine you’re a Web2 company experimenting with, say, issuing NFTs (unique digital assets on the blockchain) as loyalty rewards—something Kyndryl suggests as a smart adoption strategy. You’re not an expert in blockchain networks like Ethereum, Binance Smart Chain (BSC), or Solana. If a friend or a contact from a lesser-known chain pitches you an opportunity, it’s tempting to go with them, especially if they promise support or a deal.

This ties into a point from Finrax Resources, which explains that choosing the right blockchain network is critical—pick the wrong one, and you could lose funds! But when relationships are the deciding factor, technical fit often takes a backseat. It’s like choosing a restaurant because your buddy works there, not because the food’s the best.

What This Means for Meme Token Lovers

For those of us tracking meme tokens on meme-insider.com, this trend is super relevant. Meme coins often launch on niche blockchains to gain traction, and a well-connected team can make or break their success. Lily’s thread got a nod from charco @charcoonchain, who suggested Web3 leaders hit up Web2 meetups to bridge this gap. It’s a call to action: networking isn’t just about deals—it’s about building a community that can push Web3 adoption forward.

The Bigger Picture

This networking phenomenon isn’t new, but in Web3, where the tech is still evolving (think 1990s internet vibes, as noted by Kyndryl), it’s a game-changer. Companies are cautious—new tech always carries risks—but a trusted contact can tip the scales. As Retake.tv chimed in with a sad face emoji, it’s clear this reliance on relationships can feel frustrating when user adoption lags.

Final Thoughts

Lily’s thread is a goldmine for anyone curious about how Web3 is growing. It’s not just about the tech; it’s about the people behind it. Whether you’re a blockchain practitioner or a meme token fan, keeping an eye on these networking dynamics can give you an edge. So, next time you’re at a meetup, chat up that Web2 exec—you never know where it might lead in the wild world of Web3!

What do you think? Drop your thoughts in the comments, and let’s keep the conversation going!