Hey there, meme coin enthusiasts and blockchain buffs! If you've been keeping an eye on the X posts lately, you might have stumbled across a fascinating thread from Edgar Pavlovsky, the mind behind the DARK project. On June 28, 2025, at 23:36 UTC, Edgar dropped a bombshell that’s got the crypto community buzzing: "as with tech everywhere, marketing is trending towards 95% of the work." This statement, tied to a reply about the Solana ecosystem heating up, has sparked a lot of chatter about how marketing is shaping the future of tech, especially in the wild world of meme tokens and blockchain.

What Did Edgar Mean by This?

Let’s break it down. Edgar’s comment came as a response to a post from CRJ, who was hyped about an early July release for DARK, suggesting that the right marketing could push the project to new all-time highs (ATH). Edgar’s take? The product—DARK’s tech foundation—is just the starting point. The real game-changer is the marketing strategy that turns it into a lifestyle and content experience. This isn’t just about building cool tech; it’s about making people care about it.

For those new to the scene, marketing in tech (especially crypto) is all about creating buzz, building trust, and driving adoption. Think of it like hyping up a new meme coin—without the right memes, giveaways, or community engagement, even the best token can flop. Edgar’s hinting that the DARK team is focusing on polishing the frontend (the user interface) while brainstorming ways to go viral again, a nod to the crypto market’s current "mega boring" vibe.

The Context: DARK’s Delay and Community Reaction

This insight comes at a pivotal moment. Earlier in the thread, users like @TO_B888 were pressing Edgar for answers about a delay from the planned June release to July. The community’s itching for a trial version or some proof that DARK isn’t a scam—valid concerns in a space where rug pulls are all too common. Edgar’s response linked back to his earlier post about the delay being due to frontend cleanup, showing transparency but also shifting focus to the bigger picture: marketing.

The delay itself isn’t unique. As OneSafe Blog points out, crypto projects often face setbacks due to technical hiccups or high demand. But Edgar’s framing suggests DARK is using this time to refine not just the product but the experience. This aligns with trends from Gartner, which predicts marketing will dominate tech strategies in 2024 and beyond, especially with tools to evaluate maturity and drive outcomes.

Why Marketing Matters in Crypto

So, why the 95% emphasis on marketing? In the crypto world—especially for meme tokens or projects like DARK tied to the Solana ecosystem—success hinges on community hype. A killer product can sit unnoticed without the right push. Edgar’s previous posts hint at this, mentioning virality and brand re-entry as key goals. Ideas like DARK-branded clothes or immersive VR events (inspired by VYPER) could be on the table, turning users into evangelists.

Take the Solana ecosystem, for example. It’s heating up again, and early July could be the perfect launch window. But as Coinbound notes, crypto marketing needs to educate, build trust, and create compelling narratives. Edgar’s strategy seems to lean into this, prioritizing lifestyle content over just tech specs—a smart move in a market where meme coins like Dogecoin thrive on culture, not code.

The Community’s Mixed Reactions

The thread shows a split crowd. Some, like @100usdSol, are pitching creative marketing ideas—think DARK-themed meetups or peripheral products. Others, like @0xMooNL, are less kind, throwing accusations of scams and fraud. This polarization isn’t surprising; delays can rattle even the most loyal supporters. But Edgar’s calm focus on marketing suggests he’s playing the long game, betting on a stunning launch to win back trust.

What This Means for Meme Token Fans

If you’re into meme tokens or blockchain projects, Edgar’s insight is a goldmine. It’s a reminder that the tech is only half the battle—marketing is where the magic happens. For DARK, this could mean a July drop that’s less about features and more about a cultural moment. Keep an eye on meme-insider.com for updates as we dig deeper into how this plays out!

What do you think—will DARK’s marketing push pay off? Drop your thoughts in the comments, and let’s chat about the future of crypto hype!