The crypto world is buzzing about a fresh development on the Zora platform, and it’s all thanks to a creator named TinySoul. In a recent tweet, Jesse Pollak, a key figure in the Base ecosystem, highlighted how TinySoul is breaking new ground as the first creator where the content coin and creator coin flywheel is really starting to spin. Posted on July 12, 2025, this observation has sparked excitement and curiosity among blockchain enthusiasts. Let’s dive into what this means and why it matters.
What’s the Buzz About TinySoul and Zora?
For those new to the scene, Zora is an on-chain social network where every post can become a coin—think of it as a decentralized Twitter with built-in economic incentives. TinySoul, known for quirky and engaging content (like the hilarious image below), has figured out how to make this system work. The tweet from Jesse points to a unique flywheel effect, where the value of content coins (tied to individual posts) and creator coins (linked to the creator’s overall brand) feed into each other, creating a self-sustaining cycle of growth.
This image, shared by TinySoul, shows a man bending over with a puppet behind him—a playful nod to their creative style. It’s this kind of content that’s catching attention and driving the flywheel. But what exactly is a flywheel in this context? It’s a business model where each action (like minting a coin or sharing a post) builds momentum, attracting more users and increasing value over time.
How Does the Flywheel Work?
The magic lies in how TinySoul has structured their approach. Every post on Zora can be tokenized as a content coin, giving viral moments tradable value. Meanwhile, their creator coin ties broader upside to ongoing community engagement. Here’s the breakdown:
- Content Coins: Each post, like the funny image above, becomes a tradable asset. If it goes viral, its value rises, rewarding early supporters.
- Creator Coins: These represent TinySoul’s overall brand. As their content gains traction, the creator coin’s value grows, incentivizing more participation.
- Engagement Loop: Likes, shares, and mints feed the cycle. Early supporters get perks like voting power or exclusive access, making the community stickier.
This is a big deal because past Zora projects often lost steam after the initial hype. TinySoul’s model stands out by rewarding engagement with real utility, not just speculation.
Why It Matters in 2025
As of July 2025, the crypto space is evolving fast, and meme tokens are at the forefront of this shift. TinySoul’s success on Zora could set a blueprint for other creators. The key question, though, is sustainability. Can TinySoul keep the fresh content and narrative momentum going? If they do, this could be a game-changer for decentralized social platforms.
The community’s response on X is telling. Users like @CryptoNewsFir and @Defi_WatchMan are rallying behind TinySoul, while others, like @0xTrapo, are asking about the endgame. This mix of enthusiasm and curiosity shows the potential—and the challenges—ahead.
What’s Next for TinySoul and Zora?
For blockchain practitioners and meme token enthusiasts, TinySoul’s experiment offers valuable lessons. The flywheel’s success hinges on continuous innovation and community trust. If you’re interested in diving deeper, check out Zora’s project case studies for a broader look at how these systems evolve.
At Meme Insider, we’ll keep you posted on TinySoul’s journey and other meme token trends. Whether you’re a creator looking to tokenize your work or an investor eyeing the next big thing, this is a space to watch in 2025. What do you think—will TinySoul’s flywheel keep spinning, or is this just the start of a bigger revolution?