Hey there, crypto enthusiasts! If you’ve been keeping an eye on the blockchain space, you’ve probably noticed a buzz around something called InfoFi. No, it’s not a typo—it stands for "Information Finance," and it’s shaking up how we think about attention, trust, and narratives in the crypto world. Recently, the team at Pink Brains dropped an exciting thread on X, highlighting the top 10 InfoFi protocols for 2025. Let’s dive into this game-changing trend and break it down in a way that’s easy to digest—even if you’re new to the space!

What’s InfoFi All About?

Think of InfoFi as the next evolution of decentralized finance (DeFi). While DeFi focuses on money, InfoFi takes it a step further by turning intangible assets like attention, reputation, and social influence into something you can trade or earn. It’s like the Web3 version of influencer marketing, but with blockchain magic making it transparent and fair. According to the thread, this shift is moving us beyond just trading tokens to trading mindshare and narrative power. Pretty cool, right?

The Pink Brains thread comes with a handy chart (check it out below) that lists 10 standout protocols, each with its own category, core mechanism, token utility, and target users. Let’s explore some of the highlights!

Standout Protocols to Watch

1. Kaito AI: The Attention Oracle

Kaito AI is like the backbone of InfoFi, built by an ex-Citadel quant (a big deal in finance!). It uses AI to measure crypto attention in real-time across platforms like X and Farcaster, using a point system called Yaps. These Yaps power rewards in $KAITO tokens, making it a go-to for protocols, KOLs (key opinion leaders), and smart crypto users. It’s the data engine driving this new economy!

2. Cookie.fun: Analytics for Creators

If you’re a creator or brand, Cookie.fun is your new best friend. Powered by the Cookie3 engine, it tracks engagement with a scoring system called Snaps (based on consistency, sentiment, and more). The $COOKIE token unlocks advanced analytics and governance, helping creators and marketers plug into campaigns seamlessly.

3. Noise: Trading Mindshare

Noise, built on MegaETH Labs, lets you trade mindshare—not prices—using 5x leverage. It’s powered by Kaito’s Yaps and is perfect for sentiment traders who want to bet on social momentum rather than just market trends. A testnet launch is already stirring excitement!

4. Stay Loud: Gamifying Attention

On Solana, Stay Loud turns attention into a game with $LOUD tokens. Weekly leaderboards reward top creators with SOL fees, and Initial Attention Offerings (IAOs) let projects distribute tokens based on social traction. It’s a fun way for Solana creators and meme accounts to cash in!

5. Ethos Network: Onchain Reputation

Imagine LinkedIn but on the blockchain—that’s Ethos Network. It lets users review, vouch, or even “slash” reputations with a credibility system. No token yet, but it’s a big deal for DAO voters, builders, and KOLs who need trust in a decentralized world.

Why InfoFi Matters for Meme Tokens

At Meme Insider, we’re all about meme tokens, and InfoFi has huge implications here. Meme coins thrive on community hype and viral narratives, and protocols like Wagmi Hub (with 9.3M users!) blend gamification and engagement to supercharge that energy. The $INFOFI token powers tasks and rewards, making it a hotspot for gamers and content creators in the meme space.

The Bigger Picture

What’s exciting about InfoFi is how it flips the script on Web2. In the old days, platforms like YouTube took the lion’s share of ad revenue. Now, with InfoFi, creators, curators, and communities get the rewards directly through tokenized systems. It’s a shift from platform rent-seeking to value creation, and it’s happening right now on the blockchain.

Get Involved

Curious to explore these protocols? Start with Kaito AI for attention data or Wagmi Hub for community fun. The thread suggests a future where your social influence could be your next big investment—so why not jump in and learn more?

What do you think about this InfoFi revolution? Drop your thoughts in the comments, and stay tuned to Meme Insider for the latest updates on meme tokens and blockchain trends!