In the fast-paced world of cryptocurrency, where hype can make or break a token overnight, social media platforms like Twitter (now X) have become the battleground for marketing wars. But a recent gripe from industry insiders highlights a potential roadblock: Twitter's algorithm seemingly slashing reach for posts that include links in follow-up tweets.

Chase Ebner, known on X as @therealchaseeb, who's the mental health advisor at Solana Mobile, didn't mince words in his response to a post by Ish Verduzco. Verduzco, a former exec at big names like a16z, LinkedIn, and Snap, complained about a staggering 95% drop in reach after adding links to threads. "Insane," he called it, tagging Nikita Bier for a fix. Ebner chimed in: "Honestly horrible move by Twitter, which is the primary marketing form for many industries and if you can't post links, you can't be effective."

For those new to the crypto scene, meme tokens are digital assets often inspired by internet memes, jokes, or viral trends. Think Dogecoin or newer ones popping up on blockchains like Solana, which is known for its speed and low fees—perfect for quick trades and hype-building. Marketing these tokens relies heavily on Twitter threads that build narratives, share updates, and crucially, link to websites, whitepapers, or trading platforms like DEXs (decentralized exchanges).

If Twitter is indeed penalizing links in threads, it could spell trouble for meme token projects. Promoters often use threads to weave a story: start with a hook, drop some memes, then link to resources for deeper dives. A 95% reach drop means fewer eyes on those calls-to-action, potentially stifling launches and community growth. As one reply to Ebner's post quipped, quoting the Eagles: "you can checkout any time you like, but you can never leave"—a nod to how locked-in the crypto community is to Twitter despite its quirks.

This isn't the first time algorithm tweaks have rattled the crypto world. Remember when shadowbans or reduced visibility hit accounts posting too many promo links? It's a reminder for blockchain practitioners to diversify: maybe amp up presence on Telegram, Discord, or even emerging platforms. But for now, Twitter remains king, especially with influencers like Ebner tied to ecosystems such as Solana, where mobile integration is pushing boundaries in Web3 accessibility.

At Meme Insider, we're keeping tabs on how these social media shifts influence meme token dynamics. If you're building or investing in this space, consider threading carefully—literally. Test your posts, engage without over-linking, and stay tuned for any official word from X on these changes. In the meantime, check out the original thread here and share your thoughts: Has this affected your crypto marketing game?