In the fast-paced world of crypto, where meme tokens can skyrocket or crash overnight, marketing plays a pivotal role. A recent tweet from creative director @jahris_ at Helius Labs captures this dynamic perfectly: "two types of marketers in crypto: those who deliver and those who whine about those who deliver." This simple yet sharp observation sparked a small thread on X (formerly Twitter), highlighting the frustrations and realities of building in the blockchain space.

Let's break it down. The "deliverers" are the marketers who roll up their sleeves and get things done. They're the ones crafting clever campaigns for meme tokens like Dogecoin or newer contenders, using viral memes, community engagement, and smart partnerships to drive adoption. These folks understand that in web3, success comes from action—launching giveaways, collaborating with influencers, or even integrating tech like NFTs to boost token utility. No excuses, just results.

On the flip side, the "whiners" are those who spend more time critiquing others' successes than building their own. As one reply in the thread humorously extends it: "and those who whine about those who whine about those who deliever." It's a cycle of complaints that doesn't move the needle. In the meme token ecosystem, this mindset can be toxic; while deliverers are pumping community hype and innovating, whiners might blame market volatility or "unfair" competition for their failures.

Another responder nails it: "Purely true. Some just complain alot." This rings especially true for blockchain practitioners dipping into meme coins. The space is riddled with hype, but sustainable growth demands delivery—think consistent updates, transparent roadmaps, and real value addition beyond just memes.

Finally, a reply adds depth: "only the ones who build don’t need to talk." True builders in crypto, whether in DeFi or meme projects, let their work speak. They focus on tech integrations, like Solana-based tools from Helius Labs, to enhance user experiences rather than engaging in endless debates.

For anyone in meme tokens, this thread is a wake-up call. If you're marketing a project, ask yourself: Are you delivering value, or just adding noise? Embracing the deliverer mindset can turn a simple meme into a cultural phenomenon. Check out the original thread on X for more context, and remember, in crypto, action always trumps complaints.

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