Meme Insider
In the ever-evolving crypto landscape, where meme tokens thrive on hype and community buzz, a single campaign can change everything. A recent tweet from growth expert Luki (@lukiweb3) sheds light on the impressive turnaround for Vooi, a non-custodial platform for trading perps and real-world assets across chains. Partnering with Cookie3, Vooi saw its metrics skyrocket, challenging the notion that InfoFi is on its way out.
Breaking Down the Stats: Before and After the Cookie3 Campaign
Vooi, with its gasless 1-click trades and unified interface supporting over 200 markets, was already a solid player. But the Cookie3 campaign—leveraging advanced on-chain and off-chain analytics to target real users and influencers—took it to new heights. Here's the transformation:
- Mindshare: Jumped from 0.23% to 1.33%, meaning more people in the crypto space are talking about and engaging with Vooi.
- Trading Volume: Exploded from $25 million to $275 million—a whopping 10x increase.
- Smart Followers: Grew from 309 to 418, indicating a rise in savvy, influential supporters.
- Daily Active Users (DAU): Nearly doubled from 455 to 987, showing sustained user interest.
These numbers, pulled from reliable sources like Dune Analytics, illustrate how effective marketing can drive real growth in decentralized finance (DeFi).
What Is InfoFi and Why Does It Matter?
If you're new to the term, InfoFi stands for Information Finance. It's a web3-native approach where data, attention, and insights are tokenized and monetized, often using AI and on-chain tools to reward genuine engagement. Think of it as turning social media buzz into financial value—perfect for meme token ecosystems where virality is key.
Some marketers claim InfoFi is "over," suggesting it's time to shift focus to traditional business development (BD). Luki disagrees, pointing to Vooi's success as proof. By encouraging "yappers"—those vocal influencers on platforms like X—to put "skin in the game" (i.e., invest or stake in what they promote), the campaign created authentic hype that translated into on-chain activity.
This resonates deeply in the meme token world, where community-driven projects often rely on influencer endorsements to gain traction. Vooi's platform, with its support for volatile assets like memes, benefits immensely from such strategies.
Lessons for Meme Token Traders and Builders
For anyone building or trading meme tokens, Vooi's story is a blueprint. Platforms like Vooi offer secure, non-custodial trading without the hassle of gas fees, making it easier to jump into trending memes. Pairing that with Cookie3's analytics ensures marketing efforts hit the right audience, reducing waste and boosting ROI.
Replies to Luki's tweet echo this sentiment: users noted the "insanely cool" volume spike, while others emphasized that "data is king." Even skeptics acknowledged that while not every project succeeds, studying successes like Vooi can guide better strategies.
The Bigger Picture in Blockchain and Meme Tokens
As meme tokens continue to dominate crypto conversations, tools that bridge marketing and on-chain growth will be crucial. Vooi's upcoming v2 launch, promising expanded markets and AI integrations, positions it well in this space. Whether you're a trader chasing the next big meme or a builder seeking user growth, keep an eye on InfoFi—it's far from over.
