In the fast-paced world of crypto, staying ahead means adapting to how users actually interact with technology. Recently, Mert, the CEO of Helius Labs—a leading provider of Solana RPCs and APIs—dropped a truth bomb on X (formerly Twitter): "if you do not have a mobile strategy as an app in 2025, you are ngmi. I don't understand why crypto product people are still living in 2010." (source)

For those new to the lingo, "ngmi" stands for "not gonna make it," a common crypto slang for projects or ideas that are bound to fail. Mert's point is clear: in 2025, ignoring mobile users is like building a car without wheels. But why is this such a big deal, especially for meme tokens and the broader blockchain ecosystem?

The Shift to Mobile in Crypto

Crypto has evolved from desktop-only trading platforms to something people check obsessively on their phones. Think about it—most of us scroll through X, Telegram, or Discord for the latest meme coin pumps while commuting or lounging. According to recent stats from the blockchain space, over 60% of web3 interactions happen on mobile devices, and that's only growing with better hardware like the Solana Saga phone.

Helius, under Mert's leadership, focuses on Solana infrastructure, which powers many high-speed meme token launches. Without a solid mobile strategy, apps risk alienating the majority of users who prefer seamless, on-the-go experiences. Replies to Mert's tweet echo this sentiment. One user highlighted Solana Mobile's Mobile Wallet Adapter (MWA), which is making it easier for devs to build mobile-friendly dApps. Another pointed out that "devs and founders live on their computers" but forget that real users have lives on the move.

Implications for Meme Tokens

Meme tokens thrive on virality and community hype, often sparked on social platforms viewed via mobile. Projects like Dogecoin or newer Solana-based memes rely on quick trades, wallet integrations, and notifications that scream "buy now!" If your meme token's ecosystem—be it a DEX, launchpad, or community app— isn't optimized for mobile, you're missing out on impulse-driven engagement.

Imagine trying to snipe a fresh meme launch on a clunky desktop site while everyone else is doing it from their phone. That's a recipe for fomo (fear of missing out) on the wrong side. At Meme Insider, we've seen countless meme projects succeed because they prioritized mobile accessibility, integrating with wallets like Phantom or Solflare for instant transactions.

How to Build a Winning Mobile Strategy

For blockchain practitioners eyeing meme tokens, start simple:

• Prioritize Responsive Design: Ensure your web app works flawlessly on mobile browsers.
• Leverage Native Apps: Build or integrate with mobile wallets for faster, more secure interactions.
• Use Tools Like Solana Mobile: As mentioned in the thread, Solana's ecosystem is leading the charge with tools that bridge mobile and blockchain.
• Test User Flows: Focus on speed—Solana's low fees and quick confirmations shine on mobile.

Crypto isn't just about tech; it's about meeting users where they are. Mert's wake-up call reminds us that sticking to outdated desktop mindsets could leave your project in the dust. As we head into 2025, meme token creators and builders should heed this advice to stay relevant and profitable.

Stay tuned to Meme Insider for more insights on emerging trends in the meme token space. If you're building something mobile-first, drop us a line—we'd love to feature it!