In the fast-paced world of crypto, where meme tokens rise and fall on the whims of online hype, a recent tweet from @0xErod has sparked conversations about the true value of attention. Posted on September 24, 2025, the tweet highlights how streamers like @notthreadguy could command eight-figure deals from companies eager to tap into their audiences. Let's break this down and see what it means for the meme token ecosystem.

The Tweet That Started It All

@0xErod, a product strategy expert in crypto infrastructure with experience at projects like Avail and Polygon, shared this insight: ".@notthreadguy is worth 8 figures for a company willing to pay. Streaming is making traditional talk shows irrelevant. Companies will start signing streamers to contracts the way Spotify signed Rogan. Attention is the new revenue." You can check out the full thread here.

This isn't just hype—it's a nod to the shifting landscape where live streaming trumps old-school media. @notthreadguy, with over 336,000 followers on X and as the host of CounterParty TV, embodies "entertainment finance." His streams blend crypto discussions, memes, and community engagement, drawing in viewers who are potential investors in the next big meme token.

Streaming vs. Traditional Media: A Crypto Perspective

Remember Joe Rogan's massive Spotify deal? It was all about capturing eyeballs in a fragmented media world. Now, apply that to crypto. Traditional talk shows, with their rigid formats and limited reach, can't compete with the raw, interactive energy of streamers. As one reply in the thread put it, "attentionfi"—a clever mashup of attention and DeFi—captures this perfectly. In meme tokens, where virality can pump a coin's value overnight, attention isn't just valuable; it's the currency.

Streamers like @notthreadguy bridge the gap between everyday crypto enthusiasts and big projects. They host AMAs, break down token launches, and even influence market moves. Companies in blockchain—think layer-1 protocols like Monad or wallets like Phantom, which @notthreadguy is affiliated with—could sign such talents to exclusive deals, turning streams into revenue machines through sponsorships, token airdrops, or NFT drops.

As seen in this meme from the thread, traditional media folks are sweating. Late-night hosts pull in maybe 200,000 viewers, while top crypto streamers can crush that with live sessions on platforms like X or Twitch.

Implications for Meme Tokens and Blockchain Practitioners

For meme token creators and holders, this trend underscores a key lesson: build attention first. Meme coins like Dogecoin or newer ones on Solana thrive on community buzz, often amplified by influencers. If companies start poaching streamers with big contracts, it could professionalize the space, leading to more structured content around tokenomics, security, and innovation.

But it's not all smooth sailing. As another reply noted, "clout/engagement is the new price/earnings." This means evaluating a streamer's worth like a stock—based on engagement metrics rather than traditional revenue. For blockchain practitioners, this is a call to enhance skills in content creation and community building. Tools like CounterParty TV could become hubs for launching meme tokens, where attention directly translates to liquidity and adoption.

Wrapping Up: Attention as the Ultimate Meme Token Fuel

@0xErod's tweet isn't just praise for @notthreadguy; it's a prediction for the future of crypto entertainment. As streaming eclipses traditional formats, expect more mega-deals that funnel attention into revenue streams. For anyone in meme tokens, staying tuned to these influencers isn't optional—it's essential for spotting the next opportunity. What do you think—will we see a Spotify-style deal in crypto soon? Drop your thoughts in the comments!