In a recent tweet from ashen (@solashenone), he shared a captivating video from the SUI-RL event in Bali. There, he gathered five content creators from different countries to answer one key question: Why should you start creating content in the crypto space, especially during bullish market times? The responses highlight the unique opportunities in crypto, and as someone who's been in the trenches of blockchain reporting, I can tell you this advice is gold—particularly if you're interested in meme tokens.

SUI-RL, for those new to the scene, is an event centered around the Sui blockchain, a high-performance layer-1 network known for its speed and scalability. It's a hub for developers, creators, and enthusiasts to connect. In this panel, the creators shared their three-sentence answers, but their insights go deeper into why crypto is a fertile ground for content makers.

Unparalleled Opportunities for Small Creators

One creator emphasized how no other industry lets small creators rise so quickly. In crypto, you can tie any type of content—be it videos, threads, or memes—back to blockchain topics and find an audience. This is especially true for meme tokens, where viral content can spotlight new projects like Pudgy Penguins (shoutout to the panelist rocking that shirt) or emerging Solana memes.

They pointed out the acceleration: Start posting, and you could be networking with millionaires and industry leaders at events like this. Traditional industries don't offer that access. In the meme token world, this means connecting with devs and communities behind hits like Dogecoin or newer ones on Sui, building relationships that can lead to collaborations or even token launches.

Lack of Competition and Booming Growth

Another panelist noted the scarcity of crypto content creators on platforms like Instagram and TikTok (though X is buzzing). With the industry booming—think Bitcoin ETFs and institutional adoption—there's room for more voices. For meme tokens, this is prime time: Content that explains the fun, the risks, and the culture can attract newcomers wary of the "scam" label.

They highlighted regional opportunities and support systems. Events like SUI-RL allow you to meet people IRL, something Web2 rarely offers. If you're into memes, imagine creating content that demystifies pump-and-dump mechanics or celebrates community-driven tokens, growing your audience as the bull market heats up.

Diverse Avenues and Building Foundations

The discussion touched on the variety in crypto: DeFi (decentralized finance, where you can lend or borrow without banks), NFTs (non-fungible tokens, like digital art or collectibles), AI integrations, and yes, meme tokens. Pick what resonates—maybe analyzing why a cat-themed meme coin went viral—and build content around it. This flexibility lets you entertain, educate, or report, all while establishing a solid foundation.

One creator mentioned growing from a simple X account to landing jobs at top companies. In meme land, creators often become influencers who shill (promote) tokens ethically, or even advise projects on community building.

Addressing Crypto's PR Challenges

Finally, a key point was crypto's bad PR—from overpriced NFT monkeys to celebrity coins like those from Trump or Kanye. Good content can combat this by focusing on real value, like how meme tokens foster communities and sometimes fund charities. As AI exploded from 2020 to 2025, crypto is poised for similar growth by 2030, making now the ideal time to start.

Tying this back to meme tokens, content creators play a crucial role in separating gems from rugs (scams). By sharing insights, you not only build your brand but also contribute to a healthier ecosystem.

If you're a blockchain practitioner eyeing meme tokens, take this as your sign. Start creating—whether it's threads on X, videos on YouTube, or memes on TikTok. The barriers are low, the rewards high, and the community welcoming. Check out the original thread for the full video and join the conversation. Who knows? Your next post could go viral in the next bull run.