In the fast-paced world of Crypto Twitter (CT), where influencers share insights on everything from DeFi protocols to the latest meme tokens, making money through X's ad revenue sharing program is a hot topic. Recently, a thread from DeFi expert Ignas sparked discussions about just how lucrative—or not—this can be.

Ignas, known for his deep dives into decentralized finance and co-founder of PinkBrains_io, shared his stats from the last four weeks. With 4.7 million impressions, 174,000 engagements, and 34,000 likes, you'd think the payout would be substantial. But it was only $615 USD. He ranks in the top 16 on Kaito's yaps over the past 30 days, a metric tracking influential voices in crypto.

This came in response to a post from Wale, another prominent CT figure, who excitedly shared his own payout of around the same amount, saying it "saved his whole week." Wale's enthusiasm highlighted a key point: while $615 might seem modest for the effort, it can feel like a win in a volatile space.

But as replies rolled in, it became clear Wale's payment included backfill—meaning it covered multiple periods after his monetization was temporarily disabled. One user estimated it as a lump sum for 10-12 pay periods, putting the average earnings for high-signal CT accounts at about $1,000 per 250,000 engagements.

The Reality of X Monetization for Crypto Creators

X's ad revenue sharing, introduced to reward creators, splits earnings from ads displayed in replies to premium users' posts. For blockchain practitioners and meme token enthusiasts, CT is a goldmine for networking, shilling projects, and building communities. Yet, these payouts reveal a gap between engagement and actual income.

Ignas emphasized that Wale's case is an exception, not the norm. Most influencers with similar stats aren't seeing life-changing sums. This matters for meme token creators, who often rely on viral threads to pump their projects. High impressions from meme hype can drive token prices, but if X payouts remain low, creators might seek other revenue streams like sponsorships or NFT drops.

How Does This Impact Meme Token Ecosystems?

Meme tokens thrive on social momentum, and X is ground zero for that. Influencers like Ignas provide value through educational content, while others focus on hype. Low payouts could discourage quality posts, pushing more towards paid promotions. For those building knowledge bases on meme coins, understanding these dynamics helps in strategizing content that engages without burning out.

If you're a blockchain practitioner looking to monetize on X, focus on consistent, high-value content. Tools like Kaito can help track your influence. And remember, while $615 isn't huge, it's a start—especially if backfilled like Wale's.

For more on meme token trends and DeFi insights, check out our knowledge base. What's your take on X payouts? Share in the comments below.