If you're diving into the wild world of meme tokens on blockchain platforms, Zora is quickly becoming a hotspot you can't ignore. This decentralized protocol on Ethereum lets creators mint and trade tokens tied to their content, art, or personal brands—think of it as a mix between NFTs and viral meme coins, but with a focus on rewarding creativity.

Recently, Derek Brown, a prominent voice in the crypto space (check out his bio: leader, reader, taco eater, and @NativeOnBase advocate), dropped some eye-opening insights in a tweet thread. He pointed out a fascinating trend in Zora's top ten coins: only two are what you'd call traditional "creator coins," while the rest are branching out into brands, companies, and agents.

Take a look at the leaderboard Derek shared. At the top sits $visualizevalue with a whopping $7.1M market cap, followed by names like $zxbt, $jacob, and $creativeoffice. What's striking here is the diversity. Derek breaks it down simply:

• Creator coins: Just $jacob (which he calls an outlier) and $alexanderelorenzo make the cut as personal creator-driven tokens.
• Context by creators: The majority fall into categories like companies ($propaganda), agents ($zxbt), and brands ($doodles).

This shift suggests Zora isn't just about individual creators anymore—it's evolving into a playground for broader "contexts." These could be shared communities, brand ecosystems, or collaborative projects that go beyond one person's influence.

Derek wraps up by shouting out $NATIVE as a "multiplayer context coin." If you're new to this, a context coin essentially represents a collective vibe or narrative, like a token for a group dynamic rather than a solo act. $NATIVE, tied to the NativeOnBase community, embodies this multiplayer approach, potentially allowing multiple creators or users to contribute and benefit.

The thread sparked some fun replies too. One user quipped, "But Derek I thought Zora was for creators," to which Derek cleverly responded, "Zora is for creativity." Another chimed in with "Brand coins," highlighting the rise of tokenized brands in the mix.

Why does this matter for meme token enthusiasts? It shows how meme coins on platforms like Zora are maturing. No longer just hype-driven jokes, they're becoming tools for building economies around creativity, whether that's a single artist's journey or a brand's expansive universe. If you're a blockchain practitioner looking to stay ahead, keeping an eye on Zora's trends could uncover the next big opportunity in the creator economy.

For more on emerging meme tokens and blockchain news, stick around on Meme Insider. What's your take on this shift—creators or brands leading the charge? Drop your thoughts in the comments!