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The Revenue Meta:なぜ暗号プロジェクトは単なる tokenomics ではなく本当のビジネスを必要とするのか

The Revenue Meta:なぜ暗号プロジェクトは単なる tokenomics ではなく本当のビジネスを必要とするのか

In the wild world of crypto, where hype often trumps fundamentals, a voice of reason emerged from Solana Legend, the co-founder of Frictionless Capital and MonkeDAO. In his recent tweet, he likened the current state of many projects to "inmates running the asylum." His point? No amount of fancy tokenomics, market-making deals, or exchange listings can save a token if the underlying project lacks real business operations or revenue streams.

For those new to the lingo, tokenomics refers to the economic design of a cryptocurrency token—think supply schedules, distribution mechanisms, and incentives like staking rewards. It's the blueprint that dictates how a token behaves in the market. Market-making agreements involve liquidity providers who ensure smooth trading by quoting buy and sell prices, while exchange listings get your token in front of more eyes on platforms like Binance or Coinbase.

But as Solana Legend points out, these are just Band-Aids if there's no actual value creation. He nods to the emerging "revenue meta," a buzzword in crypto circles for projects that prioritize generating real income over pure speculation. In plain terms, it's about building something that makes money the old-fashioned way—through products, services, or utilities that people pay for—rather than relying solely on token price pumps.

This resonates deeply in the meme token ecosystem, where we're all too familiar with launches that skyrocket on viral memes but crash just as fast when the joke wears thin. Take Solana's meme scene, for example: platforms like Pump.fun have democratized token creation, leading to a flood of projects. Yet, the survivors are increasingly those with a "revenue meta" angle. Think tokens tied to decentralized apps (dApps) that earn fees from transactions, or communities that monetize through merchandise, events, or even integrated gaming economies.

Why the shift? Crypto markets are maturing. Investors, burned by rug pulls and fading hype, are demanding sustainability. A project with consistent revenue can buy back tokens, fund development, or distribute dividends, creating a virtuous cycle that supports long-term value. It's basic business and finance principles applied to blockchain—something the "sane people in the room," as Solana Legend calls them, have been advocating all along.

Looking at replies to the tweet, the community seems to agree. One user quipped, "Revenue is real. Tokenomics aren't," while another celebrated the return of fundamentals. Even a cheeky comment reframed it as "making money instead of minting it." It's a wake-up call: in 2025, as blockchain adoption grows, meme tokens that evolve into mini-businesses could dominate.

If you're a blockchain practitioner eyeing the next big thing, keep an eye on projects blending memes with revenue models. Tools like DexScreener can help spot tokens with active trading and underlying utility. Remember, in crypto, as in life, substance beats style every time.

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