In a recent episode of The Rollup podcast, Red, the founder of IP.World and known on X as @brainrotmanager, opened up about his journey in the crypto world and his vision for the future of memes. This clip, shared by @therollupco, captures some raw and insightful moments from the conversation.

Red's Personal Journey: From Trenches to Building

Red doesn't shy away from his past. He admits to "trenching" – a term in crypto slang for diving deep into high-risk trading, often leading to big wins or devastating losses. "I've hit bankruptcy multiple times," he shares candidly. But instead of letting that define him, he's channeling that intense energy into something constructive: building IP.World.

IP.World, built on the [Story

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Protocol](https://storyprotocol.xyz/), is a platform designed to revolutionize how intellectual property (IP) is handled in the meme token space. It's all
- The video clip shows Red discussing IP.world, focusing on meme IPs and a liquidity migration program.
about turning viral memes and ideas into sustainable, ownable assets on the blockchain.

Selective Approach to IPs

One key takeaway from Red's talk is the platform's picky nature when it comes to onboarding IPs. "We're very specific about the types of IPs that we want to bring on board to begin with," he explains. This selectivity ensures quality and alignment with their vision.

Importantly, IP.World steers clear of "PVP" – player versus player dynamics, which in this context likely refers to competitive or adversarial token launches that pit communities against each other, often leading to rug pulls or toxic rivalries. By avoiding this, the platform aims to foster a more collaborative environment for meme creators and holders.

Respecting Cultural Origins

Red touches on a fascinating point about the "cultural origin story" of meme tokens. He views the blockchain where a token first launches – like Solana or Ethereum – as part of its heritage. Relaunching or migrating entirely could feel like "cultural appropriation," diluting the token's authentic roots. This respect for origins shows a thoughtful approach to preserving the essence of memes in the crypto ecosystem.

The Alpha: Liquidity Migration Program

Here's where it gets exciting for meme token enthusiasts. Red drops some alpha (insider info) about an upcoming feature: a liquidity migration program. This allows projects to move a small portion of their existing liquidity – say 1-2.5% – over to IP.World without abandoning their original chain.

Once migrated, the fee structure changes dramatically. "Almost all the fees go directly to the IP owner who verifies," Red says. This means creators get a bigger slice of the pie from trading fees, incentivizing quality content and sustainable growth. It's a smart way to bridge the wild world of meme trading with structured IP management.

This program could be a game-changer for meme tokens looking to evolve beyond pump-and-dump cycles. By tying liquidity to verifiable IPs on Story Protocol, it opens doors to real-world applications, like licensing memes for merchandise or media.

Why This Matters for Meme Tokens

In the fast-paced meme token landscape, where virality can fade overnight, platforms like IP.World offer a path to longevity. Red's insights highlight a shift from pure speculation to building ecosystems around IPs. For blockchain practitioners, this means new opportunities to monetize creativity while protecting against copycats.

If you're deep into memes or just curious about where the space is heading, check out the full clip on X. Red's story is a reminder that in crypto, resilience and innovation go hand in hand.

Stay tuned to Meme Insider for more updates on emerging platforms and the evolving world of meme tokens. What's your take on IP.World's approach? Drop your thoughts in the comments!