In the fast-paced world of crypto, especially with meme tokens exploding on platforms like Solana's Pump.fun, there's endless chatter about how tokens should be locked and vested. But as highlighted in a recent post by @QwQiao on X (link), these debates might be missing the point entirely.

QwQiao argues that if a project has genuine product-market fit—meaning the token or the underlying idea resonates deeply with users and solves a real need—and if the exchange, market makers, and team price it fairly from the start, then vesting schedules become irrelevant. In simple terms, vesting is when tokens are released gradually over time to prevent dumps by insiders, but if the fundamentals are solid, the market will handle the rest.

This perspective rings especially true for meme tokens. Unlike traditional VC-backed projects with heavy allocations to teams and investors, many memes launch fairly with no pre-mined supplies or locked tokens. Think of hits like Dogecoin or newer Solana memes that went viral purely on community hype and cultural fit. If the meme captures the zeitgeist—say, a funny character or timely joke that spreads like wildfire—holders aren't worried about vesting because demand outpaces any potential supply pressure.

Take a look at successful meme launches: they often start with a fair distribution, where anyone can buy in early without insider advantages. Market makers help stabilize liquidity, and if the pricing is right at launch, the token can moon without the baggage of unlock schedules causing FUD (fear, uncertainty, doubt). On the flip side, projects without real traction rely on vesting gimmicks to build trust, but as replies to the post point out, like from @coopernicus01 saying "We are trying to control supply but there’s no demand for most of this," it's demand that truly drives value.

For blockchain practitioners diving into memes, this means focusing on spotting PMF early. Is the community organic? Does the narrative stick? Tools like DEX screeners and social sentiment trackers can help gauge this before worrying about tokenomics details.

Of course, not everyone agrees. Some, like @LorenzoARK, push back, noting that in traditional finance, building a book before an IPO matters for a reason— to ensure stable demand. But crypto's wild west nature, especially in memes, flips the script. Here, virality trumps structure.

Ultimately, QwQiao's take is a reminder: build something people want, launch it fairly, and let the market decide. In the meme token arena, that's often the recipe for billion-dollar caps overnight. If you're building or trading, prioritize fit over fancy vesting charts—it could save you from chasing red herrings.