In the ever-evolving landscape of blockchain and meme tokens, launchpads have become a go-to tool for new projects to raise funds and distribute tokens. But what happens when teams try to tie their platform's operations directly to their own native token? A recent tweet from Soju, co-lead at Meteora AG, sheds light on why this seemingly straightforward idea often falls flat.

The Core Issue: Liquidity Barriers

Soju's tweet cuts straight to the chase:

everyone says "we will pair our launchpad with our own token" as if its a novel, and easy to implement idea.

its not. for 90% of the teams who want to do this, its not even possible cause the liquidity of your coin is so weak.

You can check out the original tweet here.

For those new to the space, a launchpad is essentially a platform that helps new crypto projects launch their tokens, often through initial offerings or fair launches. Pairing it with a native token means using the platform's own cryptocurrency for fees, staking, or other functions. Sounds efficient, right? But as Soju points out, the real hurdle is liquidity—the ease with which a token can be bought or sold without drastically affecting its price.

In the meme token world, where volatility is king, weak liquidity can spell disaster. If your token doesn't have enough trading volume or pooled assets (like in liquidity pools on DEXs such as Jupiter or Raydium), integrating it into a launchpad becomes impractical. Teams might end up with a system that's clunky, expensive for users, or outright unusable.

Community Reactions: Agreement and Banter

The tweet sparked a lively discussion in the crypto community, with replies highlighting the realism—and some humor—in Soju's take.

One user, Mercy from ICM, responded with: "Soju woke up and chose violence," accompanied by a fitting meme that captures the blunt truth-telling vibe.

Others chimed in with their thoughts. RugDalio asked about BONKFun launching pairs with USD1, to which Soju replied that it might fit into the viable 10%. Meanwhile, 2rhyme noted, "Most projects overestimate their token's liquidity potential. It's a hard reality check when launch day comes."

Even developers like furqan ahmed praised Meteora's depth: "You are correct my team even though we see meteora very powerful and very deep system. Only to understand the core logic and codes takes a lot of months to fully understand what going on down there."

These reactions underscore a broader sentiment: while ambitious ideas abound in DeFi and meme ecosystems, execution demands solid fundamentals like robust liquidity.

Lessons for Meme Token Builders

If you're building in the Solana ecosystem or eyeing meme token launches, take this as a wake-up call. Focus on bootstrapping liquidity early—perhaps through strategic partnerships, community incentives, or integrations with established protocols like Meteora, which specializes in dynamic liquidity management.

Remember, innovation isn't just about flashy features; it's about making them work sustainably. As Soju implies, true breakthroughs come from solving real problems, not chasing trends.

Stay tuned to Meme Insider for more breakdowns on meme token strategies, launchpad tips, and the latest in blockchain tech. What's your take on token-integrated launchpads? Drop a comment or share your experiences!